Jefferson Standard Building

Elm and Market Sts., Greensboro, North Carolina. County/parish: Guilford.

Added to the National Register of Historic Places May 28, 1976. NRIS 76001326.

1 contributing building.

From Wikipedia:

Jefferson Standard Building

The Jefferson Standard Building is an 18-story skyscraper in Greensboro, North Carolina, completed in 1923 as the headquarters for Jefferson Standard Life Insurance Co., now the Lincoln Financial Group.

Until it was superseded by the Nissen Building in Winston-Salem in 1927, it was the tallest building in North Carolina, with an overall height of 374 ft (114m), succeeding the Independence Building in Charlotte. At completion, it was the tallest building between Washington, D.C., and Atlanta, Georgia, and was named to the National Register of Historic Places in 1976.

A 20-story addition, first known as the Jefferson-Pilot Building and later the Lincoln Financial Building, opened in 1990.

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National Park Service documentation: https://catalog.archives.gov/id/47720538